Landscape Benchmarking
Keep your friends close and your competitors closer.
Active monitoring of the actions of key market participants is essential to maintaining proper pacing in the marketplace. Competitors are not just adversaries, but they are also your peers, which can provide strong indications of performance.
When thoughtfully surveying the competitive landscape, we can assess if we are trending below industry averages and need to turnaround operations before being punished by investors or, on the flip side, if we are
over-engineering solutions and not capturing realizable price and profit margins. Regardless of the scenario, establishing comparative metrics and detailed insights on other market players can be an effective barometer
for how far we’ve come or how long we still need to go (and if it is worth going at all).
Early warnings can also alert to shifting consumer preferences, future disruptive innovations, and industry re-defining acquisitions. Like athletes that study countless hours of opponent film and follow farm leagues to keep aware of the next generation of standouts, business leaders must closely watch the playing field to anticipate next moves and new players, exploit vulnerabilities, and stay ahead of the game.
How Pointe Can Help
Pointe leverages its heritage in competitive analysis, backed by agency-proven HUMINT research techniques, and its consulting lens to assess competitive landscapes and deep-dive on potential threats and opportunities. Our approach is unapologetically evidence-based and grounded in deep industry expertise as well as creative analytics.